When one hears the name “Guerra” in Miami, it’s a name that is synonymous with hospitality, and events. Emilio “Emi” Guerra is part of a select few notables who make Miami, its nightlife and hospitality shine to the rest of the world. Emi (as he prefers to be referred) is part of a family that includes three more siblings whom have each helped to change the Miami and South Beach landscape with their unique areas of expertise and positive contributions. Respectively, all four brothers have run the top nightlife hotspots and consulted for many of Miami’s most respectable eateries. So the Guerra name means (in this case) success and not “war” as its direct translation in Spanish.
For close to two decades, Emi Guerra has been leading the way in the highly competitive Miami entertainment market through his company, Guerra Marketing Group (GMG), and with his partnership in Club Space. Club Space is the most recognizable venue in the world of electronic music and super DJs in South Florida and arguably on the map, due to its tenure.
Emi keeps his appreciation for the entertainment scene alive through GMG. With this, he specializes in revenue and traffic generating programs for venues via innovative grassroots marketing concepts. Guerra and his team of social media marketing specialists and web developers take interactive dialogue to a new dimension, using innovative platforms that assist in the power and growth of the ever-changing digital world.
As one of the founders, Guerra conceptualized the Surfcomber pool parties in 2004 during that year’s Winter Music Conference. Now on its eighth year, the pool party continues to be the premier location for top-notch dance music events. With its clean art deco surroundings, creative elements and his team’s vision behind the cutting-edge stage and concept, the series of pool parties has attracted the world’s best DJ talent. That same year, Emi decided to produce a summer version over the American Independence Day holiday weekend; suitably titled, “IndepenDANCE”, this beach ball blast has become the go-to event for the summertime in Miami.
In 2010, coupling the biggest names in dance music with big-ticket venue attributes, Guerra brought the Swedish House Mafia and launched the first ever ‘Miami Masquerade Motel’. Because of the massive numbers in attendance and favorable outcome for the parties, they decided to bring back this landmark event in March 2011, but this time, to the sands of Miami Beach itself. The Miami Beach edition of the Masquerade Motel represented the first time a dance music-oriented event was allowed to take place on the beach itself in almost a decade.
Inspired by the power of innovation, music, and people, Emi has headed up the marketing and operational direction of Club Space, the pioneering Downtown nightclub dedicated to dance music. Since its debut on March 17th, 2000, Guerra’s keen attention to detail has helped the world famous venue receive numerous ‘Best US Club’ awards from DJ Times, DJ Mag, the Miami Herald, the Miami New Times and many other major publications. He continues leading the venue on its path of success. Space Miami just celebrated its thirteenth year in operation, a milestone for the notoriously fickle US nightclub market.
This year, 2013, sees Emi Guerra's relentless drive kicking into yet another high gear. Buoyed by a successful Winter Music Conference, Guerra has now embarked on his latest venture, AMPM. AMPM is an organization focused on producing quality mid-to-large scale events spanning the entire array of musical genres, with a specialized focus on electronic dance music (EDM) focused events, owing to the team's roots in Miami's dynamic and vibrant nightclub and dance music culture. With almost two decades of experience in this highly-competitive field, Guerra brings a deep-rooted knowledge of what it takes to produce, promote, and operate a dynamic and multifaceted musical event and experience. From conceptualization to execution, AMPM is truly your one-stop shop for quality musical event marketing and production.
Constantly reinventing, constantly creating, Emi is focused on continuing serving up results-driven marketing initiatives for brands he collaborates with as well as helping create and grow successful large scale events. Having his eyes on the mark of the corporate sector, he had grown his team and agency capabilities to spread his skills even further in Miami.
With a recipe for success, he will no doubt continue on as a “mixologist” who understands and lives an equation comprised of equal parts balance, collaboration, dedication and vision.