GET TO KNOW EMI GUERRA
For close to two decades, Emilio “Emi” Guerra has made an indelible mark on the Miami scene, emerging as its most influential creative and marketing force. Through his companies Guerra Marketing Group (GMG), AMPM Presents, and with his partnership in Club Space, Emi has been leading the way in the highly competitive Miami entertainment market via his team of social media marketing specialists, web developers and by pioneering innovative and successful nightlife strategies.
Through his various partnerships, Emi has managed millions of dollars in yearly marketing budgets for multiple venues and businesses. He has overseen a team of 32 managers and 1000+ employees during Miami Music Week and has been responsible for his clients winning multiple nightlife awards such as: Billboards Top 25 Nightclubs Of All Time, Nightlife Impresario of the Year, Best Dance Club of the Year & Best Nightclub of the Year. All told, he has marketed and promoted 5,000+ DJ driven club events and shows in South Florida, New York, Central America, and South America.
Guerra and his partner, the late Alex Omes, brought the Swedish House Mafia to Miami in 2010 and launched the first ever ‘Miami Masquerade Motel’, the success of which led to the The Miami Beach edition of the Masquerade Motel in 2011 which was the first time a dance music-oriented event was allowed to take place on the beach itself in over a decade.
Tackling one of the biggest nightlife challenges of his career, Emi has headed up the marketing and operational direction of Club Space, the pioneering Downtown nightclub dedicated to dance music. Since its debut on March 17th, 2000, Guerra’s keen attention to detail has helped the world famous venue receive numerous ‘Best US Club’ awards from DJ Times, DJ Mag, the Miami Herald, the Miami New Times, Club World, and many other major publications. At Space, Emi pioneered Miami’s first ever national sub-promoter program with over 200 active ambassadors and promoters. Space will be celebrating its 17th year in operation, a milestone for this notoriously fickle nightclub market.
Building upon the success of his event experience, Emi developed his nightlife and special events company, AMPM Presents, in 2013. AMPM focuses on event production, from small fetes catering to 300 ultra-high net worth individuals, to music festivals encompassing a crowd of 30,000 people or more dancing under the sun, to weekly nightlife events for wide and niche markets alike.
In addition, Emi's own Guerra Marketing surges on, providing strategic lifestyle marketing as well as digital marketing and influencer programs. Current and previous clients include: LIV Nightclub, STORY Nightclub, Nikki Beach, TomorrowWorld, Univision, Miami Dolphins & Hard Rock Stadium, The Ritz Carlton, and the Mondrian Hotel. In the spirits realm clients include Anheuser Busch, Bud Light, Don Julio and Hierbas Ibicencas Mari Mayans. Never one to settle, Emi is on a mission to create entirely original, groundbreaking concepts that will set the stage for the continuing evolution of nightlife in Miami. Constantly reinventing, constantly creating, Emi is focused on continuing serving up results-driven marketing initiatives for brands he collaborates with as well as helping create and grow successful large scale events and productions..